Darko Miladinović
Creative director
Darko Miladinović is a renowned creative director with over 30 years of experience in advertising, design, and brand development. He co-founded the TANDAR studio and the ARMADA agency, and today he advises both startups and established companies such as BMW, Gorenje, ASKO, and Pharmahemp.

PHIX Therapy is part of my daily routine – it grounds me while sparking creativity.
His work has received multiple awards — including the RED DOT Design Award and Best of Nations — and has been featured at venues such as the Viedram Festival in Rome, the Walker Art Center, and the Cooper-Hewitt Design Museum in New York. His creative process is closely connected to dynamic collectives, which he forms based on each project’s needs. He is driven by a spirit of exploration, curiosity, and enthusiasm, constantly seeking design opportunities at the intersection of the modern and the forgotten, the forgotten and the unexplored.
Darko doesn’t believe in quick fixes. His creative endurance is rooted in discipline, curiosity, and natural approaches to mental clarity. PHIX Therapy offers subtle strength — a formula that grounds him and wakes up the mind when it matters most.




PHIX Therapy
For when your body needs deep restoration. PHIX Therapy is a high-strength formula crafted to support recovery from within, targeting persistent discomfort and inflammation.
Benefits:
- Promotes overall body balance
- Supports deep recovery and relief
- Provides potent support for well-being
